Never before has the power of live sport shown its ability to bring audiences together, and through Wide World of Sports, Nine is the home of Australia’s exclusive big sporting moments.

Sport cuts deep into our culture and our community and that’s where Nine’s Wide World of Sports can take your brands all year round.

Sport is powerful because it’s real. It’s powerful because it’s authentic. It’s powerful because it’s unscripted. And with Nine the opportunity for brands is endless, as we take your association across TV, Radio, Digital, and Print.

Partner with the biggest fan-fuelled sporting events and formats in the country with Nine.



The biggest rivalry in sport just got bigger; as NSW and QLD go head to head in an Origin series like no other, playing across three consecutive Wednesdays nights in November, a first in the code’s 40-year history.

Reaching more than 9.6 million Australians in 2019, smashing all previous series records and putting all three games within the top 10 most watched programs of the year, come November, there is only one place to unlock the power of this monumental ‘super-bowl style’ advertising platform, and that’s with Nine.

Set your brand up for greatness with our Origin integration offer:


  • 3 x 30sec spots content per match delivering strong SOV with exposure within the pre-game, half-time and live in play placement
  • Shared billboards
  • Pull-through graphics running live in play with a brand message
  • Position in ad-break and competitor limitation

Be part of the NRL conversation with bespoke integration amplified cross platform. Note these opportunities are an example of what is possible harnessing NRL on Nine:

Player to Watch Integration

Each team is full of stars, so our panel handpick the best of the best and pinpoint what exactly it is that makes them so special. This integration runs in pre-game broadcast but can also be extended across;

  • Publishing – a write up featured in The Herald on the day of the game
  • Radio – the Wide World of Sports team discuss the players they believe will have the greatest impact on the game
  • Social – a bespoke infographic or highlights package can be designed and posted on gameday, showcasing an individual players unique skillset

Half Time Highlights Integration

A client can own the highlights from the first half, as our panel breakdown all the key talking points from the match so far:

  • This in program highlights sponsorship can also extend onto the WWOS social pages, with the highlights posted onto all of the relevant WWOS social channels with client branding.