Checking in with the latest news is a morning ritual for millions of Australians. It connects them with the wider world, breaks up their commute and sets them up for the day ahead. For brands, the morning is an opportunity to be front-of-mind with a highly engaged and receptive audience – and with the right integration and messaging, they can stay there all day.

Whether they wake up with a newspaper, radio, TV or digital, Nine’s platforms connect brands with diverse audiences across Australia.

98% of Australians access our breakfast content every morning.

Australia is waking up to Nine across Television, Radio, Digital and Print.

Australia’s heartland

Australia’s metro news readers

Australia’s business community

Australia’s youth

For bespoke breakfast opportunities across Nine that will have Australia talking, contact us for a Powered consultation.

Hear how NT Tourism created a Top End Love Story harnessing the power of breakfast TV


Our strategy with Nine was to find a channel that spoke to our target market and had the flexibility to integrate our message with content based around real people to ensure authenticity and believability. ​

“We needed to tell a layered story – in our case an NT love story. Today provided the perfect vehicle for the campaign to centre on. The theme could then be repurposed for different Nine channels and formats.”

— Tony Quarmby, NT Executive General, Manager Marketing


Exceeded NT interstate visitation by
50% to a total 9% growth.

rise in the number of Australians who now consider NT a wedding destination.

Source: Tourism NT-supplied data, 2019.