Do marketers prioritise innovation at the expense of experience and effectiveness? Should our focus be on what works now, rather than what *might* work down the line?

Whilst the metaverse is driving conversation and experimentation it’s yet to demonstrate that it can drive serious traffic or engagement for major brands. Why do so many marketers appear to be chasing a dream that few can clearly define?

Technology exists today that can enhance real life human experiences from sport to gaming to entertainment – bringing viewing audiences closer to the action and enhancing their connection to both content and brands. Our panel will explore how advertisers can tap into this tech, and still keep track of what lies ahead.