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From celebrity stars, social media icons, to nano influencers and everyday brand fans, marketers are weaving a rich tapestry of ambassadors to broaden awareness for everything from teeth whitening, tan in a can and luxury escapes to beauty products to achieve that at-home glow-up. Despite vast differences in audiences and followings, the influencer model is rooted in a belief that authentic relationships drive engagement and genuine content inspires action. But just how authentic are the brand results they are delivering?

During this session, we will discuss how brands have evolved the influencer marketing journey to tell meaningful stories and drive business results. It will also explore the challenges and look to what the future holds.