Close your eyes and imagine a typical Australian family. What do you see? Mum, dad, two children? Healthy, happy, and living somewhere in the suburbs? 

What does a modern Australian family really look like in 2022? How has it changed over the past few years, and how will it continue to evolve in the coming years? And does marketing to families need to evolve with it? 

These questions and more will be explored in “We are Family”, a new insight study from Nine in partnership with audience insights agency FiftyFive5.