Over the past two years, Australians have willingly exchanged their individual privacy for the safety and security of the wider community.

But as we move out of the track-and-trace era, and with new data privacy legislation on the horizon, consumers are increasingly aware of the personal information we share, and its value to brands and publishers.

Our panel of experts will debate the ethics and effectiveness of data collection, and whether ethical data use is the industry’s next big challenge.