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Nothing sums up a nation’s culture better than its television commercials, and over the years many have set the creative benchmark high, transcended generations in terms of appeal, and in some cases, become a genuine icon of the Australian way.

As we edge closer to the return of Australia’s richest advertising prize, The State of Originality, where Nine offers brands the chance to win $1 million in advertising inventory for the most original ad to appear in the 2022 State of Origin series broadcast, our judges unite to share their thoughts on the state of creativity in Australia, unpack some of the very best ads in recent times, and share some practical tips they will be looking for when it comes to judging the best ad in Australia.