$1million reasons to get creative

The State of Originality is a call to arms for you – Marketers and your Creative teams, to elevate the power and importance of creativity in delivering results.

We know that creative, meaning the actual ad itself, can be responsible for up to 50% of the total effect of a campaign. Reach is responsible for the rest. Utopia is to crack both and believe us, utopia does exist.

The State of Origin is Australia’s biggest broadcast event, reaching millions of viewers year after year. We’ve got the reach covered and we invite you to crack the creative as part of Nine’s State of Originality within the 2021 State of Origin.

Make your brand famous across any of this years’ three State of Origin matches across June and July, and be in with a chance to win $1million in free advertising across the Nine group.

You creative will be put through the test in a two-part challenge, judged by an esteemed judging panel, and the Australian public.

Enter State of Originality Here

Our judging panel includes: