The pandemic has given many companies the opportunity to reset and rebuild aspects of their businesses on stronger foundations for the future. Those taking the lead are defining and measuring their sustainability and societal impact. Beyond doing no harm, they are actively setting out to do good. Is there a rise in conscious consumption and are we holding companies and brands to account?...

What is it about audio that connects so deeply with audiences in the 21st century, and how can the platform continue to innovate? A panel of audio evangelists will debate the latest developments in the space, as well as exploring why audio formats are such powerful vehicles for brands to reach consumers and drive real results...

For the last century, the communications around cannabis have been centred on its destructive effects. However, there is an undercurrent of change that’s closer to our shores than you may think. Australia is now the fastest growing medicinal cannabis market in the world and decriminalisation is building momentum. With the regulatory landscape moving at pace and multi-billion-dollar acquisitions taking place across the world, cannabis is one of the fastest growing industries globally…and it’s a matter of time before it comes down under...

For many of us our homes have become even more central to our lives: our workplace, school, and place of safety. What does that mean for how and where we choose to live? How do different generations feel about investing in property? And is it time to accept that for some, home ownership is a dream that will never come true?...

With major changes to data and privacy regulations on the horizon, advertisers are facing targeting and measurement headwinds which they have never had to navigate before. Join Powered by Nine as we uncover what the new world will look like without third party cookies, the impact for brands and explore data-led advertising solutions that will be available when third party cookies cease being supported...

Marketing & advertising businesses have always thrived on a creative culture and passionate workforce. Collaboration and big ideas came off the back of brainstorms, impromptu or planned, and careers were built from networks made in those formative years. Then along came COVID and the impromptu kitchen table workforce: one defined by Zoom calls, sweatpants and flexible work. As a new normal descends, there is a reluctance to return to the “before” in order to not lose the “new wins". But will it cost in the creativity, careers and office culture stakes?...

For some time now, unifying moments of disruption – such as the 2019 bushfires and 2020’s pandemic – have accelerated the hold that local identity has on our culture. More than ever before, we have adapted to “living local”, we have travelled closer to home, and our inclination to support brands and businesses that align to community values has increased significantly...

For brands trying to navigate testing times and a disruptive environment, it can be tempting to play it safe. There is, however, evidence to suggest that those brands who were prepared to take risks and innovate have emerged from the COVID era in a stronger position. Our panel will look back on the brands and campaigns that delivered, and explore the power of placing creative bets...

Unboxing Christmas 2021 will look ahead to the trends in retail, food and culture which will influence our purchasing decisions during the festive season. Powered will also reflect on the dominant marketing messages of last year, revealing the advertising approaches which delivered the most effective results for brands...

Great advertising can open our eyes to new products, new categories and new ways of living. Catchphrases and taglines become so embedded in everyday conversations that we sometimes forget where they came from. But does advertising really hold sway over our culture, or is it cynically raiding the zeitgeist and exploiting the human experience for commercial ends?...